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IAMAI Research Reports

IAMAI is the leader in research on the online and mobile VAS market. Our pioneering research includes annual researches on Internet user numbers, mobile value added services revenues, online advertisement, online search, eCommerce and many other areas of the Digital world in India. Most of our researches are conducted in partnership with IMRB International and some other independent research agencies.
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PCI Research Reports

Digital Payments Industry Report

A report highlighting the statistics of the digital payments industry was released in May 2014 in association with IMRB international

Highlights of the Research

The market size of payments made through digital means is INR 85,800 Crore as of December 2013. This does not include remittances. The modes used for making such payments are Credit/Debit card payments, payments through Net Banking and payments using Mobile Wallet, Pre-Paid Cash cards and Immediate Payment systems (IMPS) over the Internet. There has been a compounded annual growth rate (CAGR) of 10% since 2010 till December 2013 in payments made through digital means. It is expected that there will be a 40% growth in this fiscal year to reach
INR 120,120 Crore by Dec, 2014.The growth will be mainly determined by factors like: ease of payment, growth in
e-commerce industry, faster billing cycle and absence of logistical constraints in managing and transporting physical currency. View the Report

Road to Less Cash

PCI along with IAMAI released a report “Road to Less Cash” in the year 2013. The report prepared with the support of VISA, focuses on estimation of cashless transactions and advocacy for less cash and moving towards a cashless economy.

Highlights of the Research
  • 96% of all transactions in the country are conducted in cash
  • Only about 3.6% of the households in India make cashless Transactions
  • People in the monthly income band of Rs. 75,000 -100,000 are the most prolific users of cashless instruments.
    View the Report

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